Blog

Why configuration is the real cost of analytics, and what happens when you remove it.

A short argument for defining activation once, in plain language, before you measure anything.

How Nocturna counts people without cookies, fingerprinting, or a consent prompt.

Three features that shipped, were used twice, and were removed again. With numbers.

Reading early cohorts honestly when your sample is still small.

The exact agenda our own team uses, and the four numbers it starts from.